Icertech have recently become members of the On-Pack Recycling Label (OPRL) scheme. OPRL is an organisation with the purpose to drive circularity and packaging resource efficiency. They do this through the use of the recycle now icons, a simple way to communicate how to dispose of packaging.
With increasing awareness of the environment in consumers consciousness it is vital that your packaging clearly shows the commitment your brand are making to the environment. The OPRL logos provide a simple call to action, recognised across all consumers, and empowers them to make environmentally conscious decisions.
Using the OPRL logo in your design has many benefits:
- Transparency: you can clearly communicate with your end user how to dispose of your product, its recyclability, and your dedication to the environment.
- Commitment to sustainability: The OPRL logo reflects your deeper commitment to environmental stewardship and promotes a culture of sustainability throughout the supply chain.
- Empowering consumers: OPRL emphasises consumer empowerment and greater engagement with your brand, sharing sustainability values with them.
- Driving change: through an OPRL membership you have the potential to catalyse broader industry change, setting a precedent for others to follow.
For Icertech our OPRL membership signals a step towards a more sustainable future and product range.
If you would like to know more about OPRL, how we can support your membership, and how it can be incorporated into your bespoke printed boxes please contact us today.
